Sample buyer report · illustrative
1608 Marchmont Dr · Franklin, TN · $735,000
A dual-income relocator cashing out of the coast, and paying cash to land here.
Who they actually are
Your most likely buyer is 41, a senior operations director who just sold an 1,850 sq ft bungalow in Palo Alto for $2.3M, and can't believe they're about to buy twice the house here for a third of the price with no state income tax. They're relocating with about $1.1M in equity, work a hybrid schedule for a Pacific-time team, and are quietly competitive: they want the best house on the street and will pay to not lose it.
41
most likely buyer age
$247K
median household income
$1.3M
estimated net worth
73%
dual-income households
19%
pay all cash
$1.1M
avg. equity they bring
38%
move in from out of state
11 days
from listing to offer
The numbers
Where they work
Senior director and VP roles at Cool Springs employers 12 minutes away, Nissan North America, Mars Petcare, and Community Health Systems, plus a fast-growing share of remote tech workers tied to Oracle's new Nashville riverfront campus.
What they do for fun
Weekend road cyclist on the Natchez Trace, a regular at Frothy Monkey and Honest Coffee downtown, F45 Franklin three mornings a week, never misses the Pilgrimage Festival in September, and is already pricing a membership at Vanderbilt Legends Club.
How they think
Optimizes for time and status without coastal prices. Wants turnkey and designer-finished so they can move in and get straight back to work. Trusts data over sales pressure, show the comps and they reward you with a fast, clean offer.
What keeps them up at night
Their pain → your angle
Their pain
Can't tell which Franklin pocket is 'the one.'
Your angle
Lead the listing with the neighborhood story, the school zone, the 12-minute Cool Springs commute, the Saturday farmers market.
Their pain
Terrified of overpaying, blind to the local market.
Your angle
Put your CMA right up front. Transparency earns a faster, cleaner offer from this buyer.
Their pain
Needs a home office yesterday (still on Pacific time).
Your angle
Stage and photograph the home office FIRST, and call out the gig-speed fiber.
Their pain
Relocating against a hard start-date clock.
Your angle
Sell move-in-ready and a quick, certain close, they'll pay a premium for certainty.
How you reach them first
Illustrative sample. Run any real address and get this for your actual buyer in under 60 seconds.